NORTHEAST OHIO CHAPTER
SOCIETY FOR TECHNICAL COMMUNICATION
Managing the Information Behind the Content
Presented by Sacha Fedier from STAR Group in Switzerland
At the core, content is simply a structured compilation of information. Yet far too often, content is managed from the perspective of a “document” or the “consumer’s view” with little or no attention given to the management of the information that is used to create the content. While most companies understand their product life-cycle, very few understand and manage their product information life-cycle.
This presentation will highlight the differences between “content management” and “information management” and the inherent flaws found in the traditional document / content management paradigm. When implemented properly, an information management approach to content management will reduce the complexity of the technical publication production and management process and will provide an all-in-one system that allows the intellectual assets of an enterprise to be captured, reused and leveraged, and target-specific information to be published on-demand.
Find out how companies that have adopted this strategy have reduced their publication costs by as much as 40%, increased their publication productivity by as much as 400%, decreased time to market by as much as 60%, and reduced translation costs by 75% to 95%.
Online: Prepay by PayPal.
(Note: PayPal payment is nonrefundable.)
Please register with individual names and e-mail addresses of all attendees.
Presenter’s Biography
Sacha Fedier is the STAR Group’s Director of European Sales. Based at STAR’s Swiss headquarters, Sacha began his career at the Union Bank of Switzerland where he became increasingly aware of the huge and growing need for clarifying corporate product information life-cycle strategies. Today, Sacha is a leading authority on the most mature and robust semantically structured, single-source information management system currently available on the market.
