NEO Society for Technical Communication

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Program Meeting - January 2013


Monthly program meetings give you a chance to hear discussions about timely topics from the thought leaders and practitioners who represent the future of the profession, and to share in dinner with fellow professionals.

Please join the Northeast Ohio STC community for our January event. We are thrilled to have Mary Ryba Knepper present her topic - How Personality Dimensions Effect Negotiating Style and Tone. This will be a joint event with NEOPMI (Northeast Ohio Project Management Institute), and will be at Parker Hannifin in Mayfield Heights.

PLEASE NOTE: This meeting will be presented live via LiveMeeting. Attendees will need to come to Parker to attend the LiveMeeting.

If you are interested in attending, please contact
Pricing: Please note the special pricing for this event!
Members/Students w/ dinner: $20; Non-Members w/ dinner: $25

How Personality Dimensions Effect Negotiating Style and Tone

This presentation builds on the idea that business thrives when relationships are healthy. Because communication creates and confirms relationships, professional people can craft communication—for purposes of this discussion, their e-mail—to nurture relationships so that the wheels of enterprise turn smoothly and productively.

Mary Knepper will illustrate, through presentation and audience participation, how tone in e-mail is a direct function of word choice, structure, and content emphasis. The writer’s negotiating style, which defaults from personality type, is something everyone has from birth.

Mary will share some e-mail examples that will help participants discover how tone derives from personality and negotiating style. She will offer two quick self-analyses, one on personality type and the other on negotiating style. In addition, she will offer a system or “heuristic method” for creating e-mail that always wins the day, and preempts personality and mood.

Mary encourages participants to share an e-mail of their own for the program. This should be an e-mail that made them go “hmmm” – it could be an e-mail from during the work day, or one that you saved from the past. Since Mary will be delivering this presentation live and offsite from Tennessee, you can send your e-mail sample to Janean Voss at, and she will get all samples to Mary prior to January 10th. Please convert any e-mails that you send to a .PDF for ease of handling. Mary will do a quick analysis of select e-mails to reinforce the easy system we reviewed for staying collaborative and nurturing strong business relationships. If she does not have time to get to all of the e-mails, you can reach her after the session to discuss your individual e-mail.

Speaker Biography

Mary KnepperMary Ryba Knepper is the owner and president of Ryba Associates, Inc. - She delivers custom communication training and documentation to corporations, scientific communities, and universities; coaches executives on developing their image and delivering their message in print and speech; leads teams on creating and delivering training in aluminum and steel rolling mills.

She is currently Adjunct Faculty at the University of Tennessee, Knoxville, where she teaches Technical Communication. She completed her MA and Ph.D. in English at Wayne State University in Detroit, Michigan. Previously, Mary has also taught at Oklahoma State, Benedictine University, Northwestern, Northern Illinois, University of Aristotle (Thessalonica, Greece), and the Graham School at the University of Chicago. She served as the chairperson for the Humanities Division of George Williams College before leaving to begin Ryba Associates, Inc.

In addition, Mary is an Associate Fellow of the Society for Technical Communication (STC). In STC, she:

  • is an Robert Frank Award recipient
  • is a founding member of the Chicago STC Chapter Institute for Professional Development
  • is Secretary of the Instructional Design and Learning Special Interest Group (SIG)
  • is Immediate Past President of the East TN Chapter
  • has been the Conference Manager for the Practical Conference on Communication
  • has been a speaker at national, regional, and local STC meetings

In the American Society for Training and Development (ASTD), she:

  • has edited materials for the HR Institute of American Society for Training and Development (ASTD)
  • is a member of the local ASTD chapter

In addition, she has volunteered for Habitat for Humanity, as a mentor for Norris Grade school students, as a writer for Africa ELI, and as the rising president for the Knoxville Association of Women Executives.


Thursday, January 10th, 2013


  • 5:30 to 6 p.m. - Registration
  • 6 p.m. - Dinner
  • 7 p.m. - Presentation


Parker Hannifin Corporate
6035 Parkland Blvd.
Mayfield Heights, OH 44124

Parker is located in the Landerhaven office park in Mayfield Heights, on the corner of Lander Road and Parkland Blvd. (between Cedar and Mayfield). The address is 6035 Parkland Blvd., and the main phone number is 216-896-3000. Look for Visitor/Guest parking near the main entrance. You can park in any spot not marked RESERVED. You'll enter at the main entrance, and sign in at the front desk and get a guest badge. Inside the building, we'll have signs posted to get to the amphitheater.


Take advantage of the special pricing for this month!
$20 - members/students, includes dinner
$25 - non-members, includes dinner


  • Pasta Bar
  • Grilled Chicken
  • Caesar Salad
  • Vegetable Medley
  • Cookies and Brownies
  • Coffee, assorted Sodas, Bottled Waters and Teas


If you plan to attend, e-mail the Programs Committee ( by close of business January 3.

You can pay with cash or check at the door or with a credit card through PayPal. alt

Please note, we require notice if you need to cancel. Anyone canceling after January 3rd, 2013 is still required to pay their registration fee.

Hope to see you there!



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