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Networking Without Blinders
By Phil Stella
Many Communication Professionals recognize the power of effective
networking as a key business strategy. But, if you fall into the trap
of networking out of habit, driven by some outdated mindsets, you
network with blinders on. And, if you always do what you've always
done, you'll always get what you've always gotten.
Here are some simple reminders to help you network without blinders.
- Networking isn't selling. It isn't even marketing. It's just networking - "the exchange of information, ideas and resources" as John Naisbit defined it in "Megatrends" over a decade ago.
- Don't mix networking, marketing or selling in the same interaction. Each strategy has a specific purpose and role to play.
- It's not who you know - it's who they know. If you're networking to grow your business, don't overlook people who could never be your clients. Realize that they can connect you with people who could be your clients.
- Networking isn't a car pool or taking turns buying lunch. Don't try to stay "even". A one-sided networking relationship can be extremely meaningful as long as both people find value in it.
- Networking isn't driven by guilt or obligation. You don't help people because they already helped you and you "owe them one" or because you want them to "owe you one". Help people because that's the right thing to do without thinking of what’s in it for you.
- Realize that "givers gain". The more you give to others, the more will ultimately come back to you.
As you can see, networking is really much more than a
set of simple strategies and techniques. There is a karma-like philosophy
driving the process. Networking pros recognize and embrace that philosophy
as they harness the power of networking.
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Phil Stella runs Effective Training & Communication (440-449-0356,
etcpjs@aol.com). He’s a
training resource for business people who want to communicate - and
network - with more power and success.